Groupe de marketing mobile

Vision

Today, mobile technologies are at the heart of the strategies of advertisers :

The successful development of mobile usages has led markets to increasingly invest in mobile applications and sites. How can advertisers measure their efficiency and return on investment ? As of how many downloads can an application be considered as a success? How to begin with mobile technologies ?

To answer these questions, Mobile Network Group has developed a unique offer that builds on a series of tools and methodologies that are used to analyse and measure the potential and performances of brands with regard to mobile marketing.

The group's structure ensures specialisation on all levels: audit, consulting, creation, development of mobile applications and sites, media plan, optimisation and tracking of campaigns using mobiles as well as social networks.

Three subjects are at the heart of our reflections: when and how can a mobile marketing campaign be considered as efficient ? Looking beyond the IPhone and IPad, how could Android, tablets and connected objects have an impact on mobile marketing strategies ? What is the role of social networks in the mobile marketing strategies of both today and tomorrow ?

Our business lines

In a market that is constantly evolving in terms of technology, usages and consumption methods.Mobile Network Group helps advertisers to develop their mobile strategy and their advertising intended for users.

Mobile Network Group works with vendors as they prepare their mobile deployment and the monetization of their applications and mobile sites.

Building on its own technologies and made up of some 50 experts, Mobile Network Group is active in the following domains :

• Mobile consulting and strategy

  Working with Bemobee and Nemo Agency, Mobile Network Group supports its customers in the definition of their mobile strategies, as well as with their market studies, positioning and benchmarks. This is the fundamental phase for an application's success.

• Ergonomics and mobile design

  Mobile Network Group, with Bemobee.

• Technical solutions

  Together with Nemo Agency, MOBILE NETWORK GROUP has developed its technological know-how involving mobile Internet services and SMS technologies, in the development of applications for all platforms (Android, IOS, Bada, Windows), as well as on Adservers.

• Development of mobile applications and sites

  Working with Bemobee and Nemo Agency, Mobile Network Group looks after drafting the specifications as well as the development of applications for Iphone, iPad, Android, Windows Phone, tablets as well as mobile sites intended for smartphones.

• Promotion of mobile applications and sites

  Working with Nemo Agency, Mobile Network Group accompanies its customers in the launch and promotion of mobile applications and sites. A customised recommendation is provided according to the customer's position and objective.

• Media purchases

  Working with Bemobee and Nemo Agency, Mobile Network Group sets up and manages the mobile media plans of advertisers. This helps to ensure targeted broadcasting in order to reach mobile users as successfully as possible.

• Premium networks

  Working with Mbrand3, Mobile Network Group ensures that advertisers can reach more than 13 million mobile users through a network of premium vendors.

• Pay-for-performance network

  Working with M-perf, Mobile Network Group allows an advertiser to undertake pay-for-performance advertising on an international network, CPC, CPA, CPD, CPL; M-Perf has an offer suited to each customer.

• Statistical and behavioural study

  Working with Bemobee, Mobile Network Group analyses and tracks the behaviour of users of mobile applications and sites.While helping to optimise services, ROI, ...

Teams and companies

Mobile Network Group

• Paul AMSELLEM

  Chairman and Managing Director
  
  Graduate of the Dauphine, he founded Phonevalley in 1999, the first French mobile marketing company, that was sold to an investment fund in 2003, and then to Publicis. Paul is also the founder of Adenyo, the largest mobile marketing agency in France and Canada, that was sold to Motricity in 2010, and the co-founder of the Mobile Marketing Association France.
  • pamsellem @ mobilenetworkgroup.com

• Cédric MORETAU

  Executive Vice President, Co-Founder of Nemo Agency
  
  Graduate of the ESSEC, he began his career at Shell Petroleum in 1989, later becoming its controller. Cédric has more than 10 years of experience in distribution, 3 years in the Internet and 5 years in mobiles, former administrative and financial director of a startup and within international groups.
  • cedric.moretau @ mobilenetworkgroup.com

• Pascal CHEVALIER

  Member of the Board of directors
  
  Graduate of the EPITA, founder of Netbooster, Pascal has created many successful companies working on the Internet as well as within the field of new technologies, he is one of the founders of MOBILE NETWORK GROUP and provides the group with his experience in the fields of financial markets, international growth, and the structuring of high-growth companies.

• Alice GRAND-CHAVIN

  Administrative and Financial Director
  
  Graduate of the ISG Paris, she began her career at Prosodie, by setting up the management control. She contributed to the growth of the Prosodie group for 15 years. She successively held the positions of management controller, France finance director, CFO of Prosodie Interactive USA and Group Finance Director.
  • 01 82 83 07 28
  • alice.grandchavin @ mobilenetworkgroup.com

Agency division

• Paul-Louis BELLETANTE

  Co-founder of Bemobee
  
  After the Reims Management School (TEMA Programme), Paul-Louis started his focus on the mobile adventure with Bouygues Telecom. He then joined the vendor of mobile services Index Multimedia, where he was notably in charge of the Mobile Internet division and then head of Offers Marketing.
  • 06 59 67 10 20
  • paul-louis.belletante @ bemobee.com

• Alexandre DOUMITH

  Co-founder of Bemobee
  
  Joined the audiovisual world through legal circles (he is a graduate of the University Panthéon-Paris II), Alexandre is also an expert in sports marketing (Jean-Claude Darmon/Sportfive Group) and television (TPS). He joined Index Multimedia in the capacity of Content Acquisition and Management Director.
  • 06 66 43 30 40
  • alexandre.doumith @ bemobee.com

Mobile advertising networks

• Gonzague LE ROY DE LA TOURNELLE

  Co-founder of Mbrand3
  
  Gonzague is a graduate of the Reims CESEM and of the ICADE in Madrid. He began his career with Himalaya, a specialist in Internet consulting and development. In 2003, he joined the AOL Internet advertising network, as consulting director. In 2007, Gonzague joined NOKIA Interactive, to look after the activities department for France and the MEA. In 2009, Gonzague spun off the activities of Nokia Interactive in order to create MBrand3.
  • 01 46 09 02 74
  • gonzague @ mbrand3.com

• Philippe DES CARS

  Co-founder of Mbrand3
  
  Philippe is a graduate of the ISG, he began his career with B2L as a media consultant, then joined the Wanadoo group as marketing and development director for 3 years. After this experience, he joined the SPOREVER group and developed mobile activities in France and abroad. Starting in 2009, he co-founded MBrand3.
  • 01 46 08 57 25
  • philippe @ mbrand3.com

• Olivier BOURGE

  Founder of M-Perf
  
  With a twofold commercial and marketing background, and a graduate of the EDC Paris, Olivier began his career with Carat France. 3 years later he joined Omnicom Media, and looked after the Internet for its subsidiary, OMD Rouge. Olivier then joined AOL France, as clientele director. He then took part in the creation and development of the MySpace advertising network in France. In 2010, Olivier looked to the mobile work and founded M-perf, the pay-for-performance mobile advertising network.
  • 01 82 83 07 27
  • olivier @ m-perf.com

Corporate / Finances

Mobile Network Group is the first mobile marketing company to be listed on the French stock exchange.

ISIN code : FR0010812230
Trading symbol : ALMNG

Browse to the Euronext record :
http://bit.ly/EuronextMNG

Investor contact : Alice Grand-Chavin.
E-mail : alice.grandchavin @ mobilenetworkgroup.com

Releases

• Mobile Network Group admitted to NYSE Alternext

  20 March 2012

  Mobile Network Group, a leading contender in mobile marketing in France, today celebrated its listing on NYSE Alternext in Paris.

Financial Publications

Mobile Network Group is the first mobile marketing company to be listed on the French stock exchange.

ISIN code : FR0010812230
Trading symbol : ALMNG

Browse to the Euronext record :
http://bit.ly/EuronextMNG

Investor contact : Alice Grand-Chavin.
E-mail : alice.grandchavin @ mobilenetworkgroup.com

Regulated Financial Information

Mobile Network Group is the first mobile marketing company to be listed on the French stock exchange.

ISIN code : FR0010812230
Trading symbol : ALMNG

Browse to the Euronext record :
http://bit.ly/EuronextMNG

Investor contact : Alice Grand-Chavin.
E-mail : alice.grandchavin @ mobilenetworkgroup.com

Press and current events

• Mobile Network Group admitted to NYSE Alternext

  20 March 2012

  Mobile Network Group, a leading contender in mobile marketing in France, today celebrated its listing on NYSE Alternext in Paris.

• Mobile Network Group : Appointments

  Le 07 février 2012

  Alice Grand­‐Chavin appointed Administrative and Financial Director

• M-­PERF launch the MTS V1.0

  Le 31 janvier 2012

  M-Perf present the first solution of post-click tracking of mobile media.

• Mobile Network Group : Appointments

  Le 14 décembre 2011

  Paul-Louis Belletante and Alexandre Doumith appointed Directors of the Agency division.

• MNG multiply by 6 the number of securities issued

  Le 12 décembre 2011

  MNG multiply by six the number of issued and prepares its passage on Alternext !

• The investment of TIME

  Le 30 novembre 2011

  TIME supports the development of Mobile Network Group.

Contacts